Unfiltered. Unscripted. Real.
What UGC Actually Is
User generated content is any content which is made by a real user sharing their experience in the form of photos, videos, reviews, social posts etc. It can be posted on the brand’s social media, third party review sites or even on the creators own page or socials.
It doesn’t feel like an ad, it feels like real content even if the creator is actually paid for it. The audience connects more to these videos because it feels more authentic and trustworthy.
UGC can be of 2 types:
- Organic UGC
In organic UGC the customers create content on their own without any brand involvement or payments. They share their real thoughts and reviews about the product or brand based completely on their own experience not on any pre written script.
It’s the golden standard because there are no hidden incentives and it helps the audience to gain correct information about the product. Creator video with non sponsored reviews tends to be more powerful and effective in comparison to the paid UGC.
- Paid UGC
In paid UGC the creator is actually paid in some form for the content they are creating. The paid content usually follows guidelines or script given by brands rather than what the creator would have naturally posted.
Sometimes it contains CTAs, coupon codes, giveaways etc. Paid UGC helps in maintaining brand image and more control over what perception is going to be built about their brand.
Even though it’s paid like a traditional ad it stills feel more authentic and real in comparison because it’s not as polished as a real ad, it’s more casual and connects well with how an actual organic content would have been.
UGC VIDEOS
Real People. Real Experiences.
With extensive experience working across B2B and B2C brands, Media Designs brings together the creative understanding, production expertise and physical infrastructure required to develop engaging, educational and authentic UGC-style content.
UGC may look simple and spontaneous, but making it effective requires the right concept, creator, environment, filming and storytelling. That’s where our production experience makes the difference.
Media Designs operates from a self-sufficient 1,000 sq. ft. dedicated video studio, supported by an in-house team and a complete capture-to-edit workflow. This gives us the flexibility to conceptualise, shoot, edit and deliver UGC content efficiently while maintaining consistency with the brand.
From product experiences and demonstrations to explainers, testimonials and everyday-use stories, we create content that feels natural to the audience while remaining purposeful for the brand.
Authentic in appearance. Strategic in communication. Professional in execution.
That’s how Media Designs approaches UGC.
B2B and B2C Brands
Why UGC Videos These Days?
Buying behaviour has changed significantly. Especially in metro cities, people are no longer buying products purely on the basis of need or utility. Increasingly, purchases are influenced by aspiration, lifestyle, experience and even the desire to simply own something.
And brands understand this shift.
This is where User-Generated Content (UGC) has become particularly powerful. Unlike conventional advertising that directly asks people to consider a product, UGC allows them to see the product naturally becoming part of someone else’s life.
A person may not even be looking to buy something. But a casual product experience, an honest review, an unboxing, or simply watching someone use that product can trigger a thought:
“Maybe I could use this too.”
That small thought matters.
UGC doesn’t always create an immediate purchase. Instead, it can plant an idea, turn curiosity into desire, and eventually convert that desire into a buying decision.
That is what makes UGC so relevant today. It doesn’t only respond to existing demand—it can help create new desire for a product, while making the discovery feel more natural, relatable and less like traditional advertising.
People may ignore an advertisement.
But they pay attention to an experience they can imagine as their own.
Bring Your Vision to Life with Us
Ready to create compelling visual content? Contact us today and let’s collaborate on a project that captivates, inspires, and drives results.
Let’s Create Something Amazing
Have a project in mind? We’d love to hear from you! Whether it’s corporate films, TVCs, event coverage, or branding solutions, our team is ready to bring your vision to life. Contact us today and let’s start creating something extraordinary.