‘Creating the aura and emotions, the art of music logo gathers more power when used in unexpected ways.’
Music is an indispensible part of our lives, it is deeply involved in everything we do and consume. You wouldn’t even travel nor have your food without listening to music, this is because music creates emotions, mood, and brings people together.
Music brings value to a brand, for its identity and engagement. To win the war of consumer attention and to develop a genuine connection with their consumers when used correctly music creates an emotional connection that boosts brands’ recognition, creates buzz beyond the brand’s main services and make it a lifetime remembrance, for instance, brands such as Britannia and Nescafe have used signature music to set their brand’s identity apart from the noise of advertisement industry. Brands such as Airtel also used music strategy to portray its identity as a youthful brand.
Music logo helps people to remember the brand just by its signature music, for instance, when you hear the music of Nokia mobile phone, your mind instantly clicks and remember the phone as the strongest cell phone body. Each version reinforces the sound logo while keeping it fresh. Quite same like what Intel has managed to do with its pammmmm-pam-pam-pa-pammmm chorus.
The most unforgettable advertisement is of Nirma washing powder that we are listening from more than a decade. The brand might not be nuanced as what other washing powder brands are these days, but the ad has something special that no other brand has is its jingle. It is one of the rarest cases where the jingle overshadows the visuals that accompany it.
Music logo is one of the best techniques for brands to stand out and resonate with their consumers in a cluttered world. In terms of the purpose music may play, choice of music logo can emphasize on a brand’s message and demonstrate its personality. Music represents who a brand is and what it wants to become.
