19 Jul Untold Perks of Live Streaming in Business
Contrary to common belief digital engagement gained popularity even before the lockdown restricted human gathering. As we enter the age of shrinking human attention span, it is a challenge for businesses everywhere to engage their customers. The average attention span of any person is just 8 seconds and that is the only window any company gets to gain a reaction from its audience. Therefore, the method of communication is more important than the content of the communication. People are now less interested in going through 30+ slides and rather want to feel more and more engaged with their interested companies. They want to ask questions and interact in real-time.
With every social media app incorporating video-based applications, Live Streaming Videos are the next big thing for businesses across all industries around the globe. Real content in real-time live streaming drives real live response. Here is why going live has its benefits in the corporate sector as well.
1. Make the audience feel like participants
People nowadays want to feel involved in whatever is going on. Gone are the days when people passively interacted with the company. Now with the advent of better and faster communication, they wish for active involvement in real-time.
2. Creates a now-or-never feeling
The fear of missing out is growing among people as the world now moves faster than ever. When businesses go live, they create excitement among the audience to not miss a chance to be a part of something that won’t be happening again.
3. Positive Perception
Going live gives companies a chance to have a more candid relationship with their audience and clients. It gives the clients a positive perception about the company being open to building long-running relations with them as they truly care for them. These kinds of intimate involvements can create loyalty among the clients in the long run.
4. Has higher Return on Investment
More than 50% of marketing professionals from around the world have stated that video content results in the best Return on Investment. To top that live streaming or live webcasting can take video marketing to a whole new level.
5. Cost-effective production
For corporate filming, there are a lot of arrangements that need to be made in pre-production, production, and post-production. The process is very time-consuming as well. But the cost of setup and time taken for production in live-webcasting your company events and whereabouts is way less than any other kind of video productions.
6. Easy to Understand
As we all know that the use of video communication makes any matter easier to understand and comprehend. The same goes for live streaming or webcasting. It gives all its participants a fair chance to understand the topic or event at the desired pace. They also get to ask queries to resolve their doubts in the process of getting to learn about the subject matters of the streaming.
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