17 Sep Unforgettable Indian Advertising: 10 campaigns that stole the spotlight

India is known for its diversity. But in a country with multiple cultures and backgrounds making an ad that caters to all can be quite challenging. Advertising isn’t just a mere stunt to sell products, it’s about making your brand memorable with an impactful message.

A successful advertising campaign is a perfect blend of creativity, cultural relevance, and product integration.

India’s most successful campaigns: How did they stand out?

All campaigns are special on their own, but here are some that left Tarun Sharma, MD, Media Designs astounded.

1. Red Bull

Soon after Red Bull launched they started leaving empty cans in dustbins outside bars and clubs, trying to create an illusion that this energy drink is being consumed by a huge chunk of audience. This campaign was a huge success and roped in a lot of young consumers.

2. Bold Care

Just a few months back, Bold Care made Ranveer Singh the face of their brand, which was fine until they made an advertisement in a typical Indian soap opera setup featuring a very famous porn star Johnny Sins. This ad literally broke the internet.

3. Amul

The owner of Amul, Dr. Verghese Kurien also known as “The Milkman of India” recently turned 102 and Amul gave a very sweet tribute to him by reminding everyone about the consumption of dairy products, through it’s sweet post.

4. Thums Up

In times when people have become a fanatic of binging content, thumbs played very smartly and has launched a series called Thums Up Toofani Biryani Hunt featuring the star chef Ranveer Brar, who is on a hunt across the country searching for the best biryani.

5. Paytm

The catchy tune of “Paytm Karo” caught significant attention and promoted the benefits and ease of digital payments with safe financial technology.

6. Surf Excel

Advertised with the tagline of “Daag Acche Hai”, revolutionised the precipitation of stains by encouraging kids to indulge in playing without hesitation, leaving a positive experience.

7. Coca-Cola

To leave a significant impact, the company led their campaign with “Thanda matlab coca-cola”, gaining the emotional side of sharing a Coke in togetherness and joy.

8. Mountain Dew

A brand tagline so famous that a person might forget the brand but not the tagline, “Daar Ke Aage Jeet Hai”. This tagline is such a hit that it’s always used even in general conversation.

9. McDowells

It’s iconic campaign “No. 1 Yaari”. This whole campaign was around the term Yaari, showcasing the togetherness of friends, family and loved ones.

10. Maruti Suzuki

Among the many campaigns Maruti Suzuki had, “Kitna Deti Hai?” has been the most memorable one. As it had wittiness as well as the casual term in which people converse among themselves.

Hence, through catchy taglines, we can connect with the right audience. These 10 campaigns are the ones that caught our as well as the attention of many Indians.

But what does it take to make your Ads this successful? Do marketing agencies play a significant role in making your advertisement successful?

Role of advertising agency for successful advertising campaigns

Well the advertising agency helps in making the strategy and understanding the campaign’s vision, here’s an overview of how agencies help contribute towards an overall successful campaign:

1. The professionals understand your objectives and target audience and highlight the unique selling propositions.

2. Agencies are responsible for doing thorough market research and gaining valuable insight into consumer behaviour or industry trends.

3. Based on the gains of research, the professionals help develop comprehensive strategies and set the goals of ads.

4. Agencies help decide on the best channels and platforms to advertise across various sources be it TV, radio, and social media.

5. Another role the agency plays in making the campaign successful is through tracking performance using various analytics tools.

In addition, an advertising agency like MND One helps in giving your ideas creative backing with strategies and performance management.

Conclusion

Advertising campaigns are all about promoting your product or service in a real-life scenario while giving a sense of utilisation to your audiences. Getting in contact with professionals, doing market research and tracking the progress is a major step towards making an ad successful.