16 May Types of Corporate Videos

A corporate video is a video film produced by a business organization used to promote and raise awareness about their brand as a whole. Corporate videos can be used in a business setting and serve various purposes such as promotional, training, instructional, case study etc. This is the bare bones of any marketing technique, but video is especially skilled at fulfilling this purpose.

• Brand video

This type of corporate video focuses mainly on the brand as a whole and consists of every aspect of the brand that is there for the market to be known. Every essential input that the brand wants to show to the world is present in the video.

• Promotional video

This kind of corporate video is made when the company wants to focus particularly on a product/service or any kind of usp that the brand wants to put up and promote.

• Internal communication video

In this corporate video a company wants to provide every essential information about the company to employees. This video is made in such a manner that the company expects that after watching the video employees should be well educated about the organization.

• Induction video

This is employee centric video which highlights the importance of employee welfare and its importance in the company. It is also known as HR video.

• Health and Safety video

This video is made to ensure employees about the importance that the company gives to the health of the employees and all sorts of medical benefits that company covers for its employees.

• Product Demo video

In this video the company wants to demonstrate a product and talk about its mechanism and all sorts of merits for promoting it in the market.

• Corporate Social Responsibility video ( CSR )

Companies or organisations wants to give back to the society so in order to do that they make a corporate video which focuses on the projects that they are taking care of in the society welfare sector like health, education, environmental welfare etc.