22 Jul Tips for creating engaging corporate testimonial videos

Testimonials are the evidence which shows that the customers who are using your products or services are more than satisfied with what they are given. In simpler terms, corporate testimonials are customer or employee’s positive feedback who has used the product or service the company provides or manufactures. It is a proof for the people about the company and how credible the product is.

These videos include a statement or an interview of the individuals who have used the company’s offerings. Here are some of the tips one can use while creating engaging testimonial videos.

1. 1. Select compelling storyteller- Always pick customers who are 100% satisfied with the company’s product or service and are also willing to share their honest experience with the people at masses in a fascinating manner. Always make sure that the customer is willing to express the experience with authenticity and passion.

1. 1. Authenticity is the key- The customer who has an honest opinion about the product and who is willing to tell the story in a captivating manner and with enthusiasm. The company should make sure that the review shouldn’t be scripted or polished just for the sake of presentation. An authentic review helps in building trust, credibility, and reliability on the brand.

1. 1. Keep it concise- The span of paying attention is way too less for a full fledged video. People want to know everything but in a short, sweet and concise manner. The testimonial video shouldn’t focus on external details, leading to focus on necessary, impactful and relevant parts. The video should be digestible and should not focus on  blowing your own trumpets. Keeping the attention span in mind the video should not be any longer than 2-3 minutes.

1. 1. Add visuals to support- Nothing supports better than visuals. It keeps the audience hooked for longer than without any visuals. The visuals also work as proof for potential customers, skipping where the customers and potential customers have a benefit of doubt. The testimonial can include the customer using the product or service the company is providing which will lead to gain trust of the potential customers.

1. 1. Highlight specific results- While specifying the results make sure that the benefits are being focused in the testimonials. Always focus on how the particular product or service is impacting the business or lives of the customer, how it has increased productivity, if it’s cost friendly or not, and how it is transforming your day to day life and business. The results should always be tangible and measurable in nature for people to differentiate.

1. 1. Include call-to-action(CTA)- A call to action button plays a very crucial role in the testimonials. A call to action refers to how the potential customers or your audience can contact the company. A call to action gives the potential customers a direction towards how to reach your company, it can be a link to your website, a contact person in case of queries. A call to action will help in converting the potential customer to your buyer.

While it can be a task to find a company on whom you can rely for your videos, MEDIA DESIGNS can be a right choice for you. After working with various companies and getting a positive response out of the outcome from the client, we can say that Media Designs is a team whom you can trust your corporate videos with. We are a package of experience, good equipments, team of enthusiasts and most importantly a company with reliability and credibility.

The major purpose of testimonial videos is presenting the honest and authentic review of a company’s product or service, in order to increase the trust, credibility and reliability of the audience on the company and to turn the audience into potential buyers. Let’s have a look at testimonials showreel shoot and produced by Media Designs.