31 May The Ultimate guide to focus your TVC’s at the right audience

In the modern era, as advertisements (online/ offline) are increasingly becoming popular, their volume is going tenfold. Internet these days are flooded with advertisements. With that it has becoming increasingly difficult to grab audience’s attention through online Ads as well as TVC’S.

Holding a viewer’s attention is no longer easy like calling your friend up and telling them a story, that they would gladly always be willing to listen to. With infinite choices, People these days are more aware and particular about what they want and how they want it especially in terms of content. That is why advertisers in order to hold their target are rather becoming more and more competitive and un-ethical in their rush to get their message across before their competitor.

While rushing in the race just to get your message across will yield no substance to your viewer and they might just end up, not even considering buying your product – it’s all in the techniques that one needs to learn in order to be at the top of their field.

Here I am mentioning certain tools one can include to their Advertisement strategies to pin-pointedly touch their target and make their TVC’S substantial in the way-

1. Color psychology- Color’s influences a lot of our psychological decisions that we take in our day to day lives. They set a tone for what we want to communicate. It can even backfire to the advertisers when they take color’s for granted and they don’t match with the message of your brand. So, understanding the basics of color theory is important for a well-specified brand which will help you to make a wiser decision for your ad campaigns-

• Red denotes danger, it’s a sign of urgency, it’s often represented with movement, excitement and passion.

• Green is associated with peace, reliability and productivity.

• Blue provides a sense of security and trust

• Purple represents imaginative, creative and a wise brand.

• While white sparks a sense of purity, cleanliness and safety.

2. Testimonials- No matter how much the company claims itself to be the best in the market. People are willing to trust more on the people which have an influence on them or someone they could relate with in common perspective. Testimonials are a great way to testify someone or something’s qualifications, like the quality of a product or a service. The more people are able to testify, put up their views and opinions, more it will influence the buying decision of that buyer.

3. Rule of third and Typography– Visualizers especially pay a critical attention to the areas of an image which are the most relevant. Using rule of third’s to divide the whole canvas into equal rectangles and placing the elements of design like correct typography to establish the tone of your brand accordingly would help to maintain a balance and make your TVC’S look even more visually appealing.

4. Key Demographics- Like Gender, age, race, marital status, education level could help you a great deal to segment your audience into your specific targeted people. It can help specify your brand’s niche clearing out all the extra clutter which doesn’t align with you or your brand’s message. These key demographics play a very dynamic role in building your market of people involved in buying your product, serving to eliminate the wastage of time and efforts.

5. Personification- It’s far more easier to relate a human to human than to relate an object to a human. Personification is another important technique in advertising, where you can apply elements of emotions, thoughts and ideas to it. Executing this advertising technique also induces a personal experience within the viewer’s to connect with your brand at a more humane level. The more the relatability, more would be the realism, compelling you to gain that experience as a buyer.

Using these tools, Advertisers can create a blue print of their target audience, on the basis of which their future actions and decisions can be refined, improvised to make a profound TVC.