16 Dec The Support a Production House Needs While Making Corporate Film

Whenever hiring a Production House for your Corporate Communication needs, for an effective of corporate film/presentation for your brand it is always best to participate with the production team.

Insight as well as support in the making of your corporate video can help you get high quality output in corporate videos in line with your vision.

There is certain pre-requisite support which must be provided to the professional team when they come for the shoot of a corporate video

• Pre-Production Stage– First the motivation behind your corporate video and an outline with the most vital points must be given to the production company so that they can plan out your video accordingly. A clear intent and information of all your brand values are important to provide a consistent image of your Corporation as video is a powerful medium.

• Production Stage:

1. Whether it’s the people involved with the manufacturing process, or scientists working in R&D and the corporate employees and management team, everyone must be instructed beforehand about the shoot so that everyone is prepared. A person of authority should be attached to the production crew as a liaison in order to smooth the process of shooting.
2. The employees in the company who are to appear in the corporate video must be in proper gear and uniform, along with being well groomed. The corporate video is going to shown around the world to many potential customers. As one is well-groomed when meeting a customer in person, in the same way everyone must be smartly dressed because the first impression is the last impression.
3. After deciding which parts of the infrastructure or manufacturing facility will be shown, it is expected that all of the obstructions in shooting will be removed. The surroundings must be shoot worthy, the labs, factories and equipment should be cleaned beforehand. All the necessary protocol must be followed.
4. As corporate films are not fictionalized, a lot of the things depend on the location, things which are already present and even the script is later decided on that basis. In order to create a quality output which you would be proud to display, quality time must be given to the production house so that they can complete the work and give you all that you ask for.

• Post-Production: After the footage is shot feedback and guidance on what you want to include in the corporate video and what you want to remove must be given so that the end product is a marketing masterpiece.

By following these protocols you can never go wrong in making a corporate film.

This Article has been published by Media Designs a Delhi based corporate communication company specializing in corporate
filming and media production.
With an expertise of more than 21 years Media Designs has produced more than 250 Corporate Videos, Films and TVC’s for major corporations and governments in all genres i.e. Corporate AV, Industrial Videos, Training Films and Demo Videos.