13 Feb The importance of Aerial Photography and Videography

Everyone must be aware of aerial photography and videography. But have you ever wondered how this aerial photography came into existence? Who was the one to initiate the aerial photography? Do these questions ever baffle your mind? We are here to free your mind from such baffling thoughts!

“The very first aerial photograph was taken in 1858 by Gaspard-François Tournachon, who photographed Paris from a tethered balloon at an altitude of sixteen hundred feet. Two years later, in 1860, James Wallace Black of the United States took a photograph from a hot-air balloon above Boston.”

Over time, aerial photography has evolved a lot, from kites, pigeons, and rockets to airplanes, helicopters, progressing to high tech drones in recent times. Such an intensifying evolution of aerial photography is enough to reveal its power and impact. This impressive technique must be endorsed as a very important tactic for your business. Still assuming that aerial photography and videos are not so crucial for your business? Then have a look at the following aspects:

1. Professional work expected by clients: Aerial shots are admittedly a professional element for any business. Many companies are making a move by facilitating this aerial work for their clients. Hence, it won’t be surprising if a client expects this compelling work from your company as well. In order to meet their expectations, aerial photography and videography must be a part of your marketing strategy.

2. Better Brand Positioning: Aerial photography and videography serve you with unique and impressive birds eye view footage. These shots captivate people’s attention very profoundly. This can create a strong memory of your company in viewers mind. These shots excite and amaze people to an immense extent. They feel delighted to share these videos or images with their family, relatives, and friends. This results in better representation and the promotion of your brand.

3. Diverse utility: Aerial photography and videography can be used for a variety of tasks. You can use it for diverse purposes like real estate, mapping, landscape studies, advertising, etc. This makes it a more vital technique for today’s business environment. Aerial photography allows you to cover a lot of ground.

4. Time Saving: Fields like filmmaking, real estate, and corporate business need to look for many distinct locations for their work. It takes ample time to capture such different locations and visuals. Aerial shoots facilitate your acquiring all these visuals in a shorter period of time. It provides a dispersed view of a location all at once. Hence, it saves time and makes work easier and less tiring.

5. Cost-effective: Generally, a proper team is required by a company for its shooting work. This can include a large number of crew members, equipment and prove to be costly for the company. But this expense can be minimized by using aerial videography. The drone, the device used for these shoots, is less expensive than the cost of a shooting team. Here, you only need to pay the person who is executing and controlling the drone work. This makes it a cost-effective option for the companies.