23 Oct THE IMPACT OF INFLUENCER MARKETING IN THE MEDIA LANDSCAPE: LEVERAGING AUTHENTIC PARTNERSHIP

With the passage of time, most influencers in social networks have millions of viewers and basically followers too.

Based on this, you will have a great opportunity to reach millions of potential customers through influencer marketing, where you collaborate with influencers whose specialization aligns with your offerings.

For brands, aggressive marketing and sales tactics are just an outmoded approach. Influencer marketing is getting more sophisticated as influencers are able to incorporate brand campaigns into their expression and style.

Influencers enhance the authenticity and engagement of advertising efforts for a target audience that is frequently inundated with a plethora of commercial commercials on a daily basis.

Influencer marketing helps you become more visible, widens your reach, and increases brand awareness when someone like this represents your products or services or draws attention to your businesses.

For brands, aggressive marketing and sales tactics are just an outmoded approach. Influencer marketing is getting more sophisticated as influencers are able to incorporate brand campaigns into their expression and style.

Influencers enhance the authenticity and engagement of advertising efforts for a target audience that is frequently inundated with a plethora of commercial commercials on a daily basis.

Influencer marketing enables marketers to reach critical wider audience demographics, 85% of whom are highly open to information about specific products via social platforms.

Influencer marketing, as opposed to other social media marketing strategies, gives firms an effective, non-intrusive means of reaching consumers in spite of the growing use of ad blockers and the public’s mistrust of overt advertisements.

Here are some ‘’PRO AND CONS’’ that should be kept in mind while handling your brand’s reputation to the influencer for social media marketing through collaborations and paid partnerships:

PROS OF INFLUENCER MARKETING:

• Enables a wide relevant audience reach for better engagement and conversions.
• Builds trust and creditability through influencer collaborations.
• Expands brand reach by leveraging influencer’s followers base and amplification power.
• Being cost-effective, particularly the niche markets, compared to traditional marketing.
• Increases the sale cycle due to the enrich content strategy of the influencer and is suitable for business.
• Win-win long term partnership through influencers i.e., between the customers and the brand.

PROS OF INFLUENCER MARKETING:

• Wrong influencer collaborations can negatively impact brand alignment and audience targeting.
• Measuring precise impact and ROE [return of investment] is challenging due to lack of standardized metrics and attribution.
• Inherent risks exist as influencers face scandals and controversy because of changing trends affecting brand association.

Though, it is evident that social media influencer marketing has in fact changed the way the brands interact with consumers in a positive way. The success that brands may expect is due to this two-way interactive public relations tactic and helps to explain why social media influencer marketing is playing its game well. It’s just that influencers put the magic of their confidence, authenticity and interactivity in front of their followers which strengths the brand enhancement to the customers. That ‘’SPARK AND SHINE’’ encourages the customer to spend in that particular brand.