06 May The complete Guide to a successful Corporate Video

Nowadays, corporate companies use videos to aware people about their brand, their products or their services, these types of videos often called as corporate videos, as we already know that video content is highly engaging and have the ability to convey a very complicated message with so much simplicity, that’s why the companies spend money on these videos, do you know what important elements it needs to create a compelling video?

In this blog we will be discussing about the entire process of making corporate video.

The process of creating corporate video

Determine Your Goal
First thing you need to do is to clear out your purpose behind making a brand video. Before diving into the production process get a clear and smart goal. Identify why you want a corporate films and align it with objectives such as brand awareness, product launching, to increase sales, to provide customer support, and improve your engagement, your goals must be specific, realistic and easily measurable.

Know your target audience
It becomes easy, when you know who your target audience is, what are their interests and behavior, these factors will help you a lot in the process to create a video that appeals them, according to their moods and interest, few common methods to know the audience interest are conducting informal interviews, asking questions to social media followers, sending surveys to your current customers, reading quora like websites etc.

Crafting a compelling message
Now, when you know your goals and your target audience, its time to create a compelling core message, remember, this is not a matter of what you want to say, but how you want your audience to feel and act. A long message can lead to boredom, it is better if you keep your message short and direct, and also ensure your message has the power to connect audience emotionally.

Defining the holistic video strategy
A well planned strategy leads to gain more views and engagement on a video, and that’s why your next goal should making strategies for your corporate film, before making an effective plan you need ask a few questions to yourself like how will you reach your target audience? How you are going to convey your video to maximize the ROI, and more than that you need to take a good care about your budget and deadline.

Develop a creative approach
In this step, shift your focus to the creative approach. This is the time to choose the medium to convey the message to your target audience, through brand videos, or explainer videos or testimonials or through case studies. Apart from selecting the format of the video now you need to decide the visual style, tone, music, and voiceover elements.

Write a script for your corporate video
After completing all the steps successfully, now here comes the most important part which is script writing, this is a great way to visualize the shoot before it happens. Keep in mind that your script must be concise, speaks with the audience, and must convey a story, convey your brand’s message seamlessly.

Create a production schedule
After completing the whole process successfully, now, its time to shoot a video, and for that you need to create a production schedule to implement your plan, a production schedule must contain; location, date, time, equipment needed and a list of people indulge in the production process.

Conclusion
Making a corporate video is a challenging task but can be done easily with the right approach, and strategy, hope you now get an idea to create an effective corporate video to engage your target audience.