17 Oct Step by Step: Planning and Scripting for Training Video Production

A video can be one of the strongest marketing tools for your business and this is the reason why you should never underestimate them as they can be entertaining, informing, and educating.

According to studies, people are more attracted to anything that has eye-catchy visuals than boring texts which aren’t eye-pleasing at all.

It is a powerful means of distributing messages to a large audience in a brief period. It can be used to persuade and engage with the potential audience giving them good knowledge about the company and the brand.

Planning and scripting for training video production requires careful planning and undivided efforts and focus.

Here are a few steps you can work with while planning and scripting for a video.

1. Define objective
   While working on planning and scripting a video, the individual must focus on deriving the objective of the video first instead of just jumping on the shooting part. The objective of shooting a video is the first and foremost step while planning for it. This is a step where you derive what you want to tell people about your company or the brand and what outcome you are expecting from your potential audience.
2. Identify the target audience
   Aimlessly making videos for the audience you have no idea about, won’t make any difference. Before jumping onto the video one must figure out what kind of audience they have. You can know who your target audience is by considering their background, their knowledge, their preference, and any other special needs they may have. This will help in tailoring and shaping the video as per the needs and understanding of the audience.
3. Create an outline
   Once you know the audience, their preference, and the objective of the video, it’s time to create an outline for the video. Develop an outline focusing on topics and sub-topics of the video. The outlines are created to make sure that the entire shooting process moves smoothly as per the outline.
4. Write the script
   While writing a script, one must make sure that the introduction of the video should be catchy enough to hook the audience till the end. The script should be broken into sections so that it is easy to digest resulting in better understanding. Simple language should be used avoiding jargon that can confuse the audience and result in losing the interest of the audience. The script should be in a conversational tone to keep the attention of the audience intact. If necessary, simple examples and case studies can be used for better understanding including instructions, and quizzes to keep the audience engaged and interested. While ending the script a summary should be included with a CTA (call to action) button should be added for the audience.
5. Visualize the content- The individual must be determined to use visuals to accompany the script as it is a real game changer as mentioned earlier. The visuals should include slides, demonstrations, animation, and live-action videos for better connectivity with the audience. One thing that should be kept in mind is visuals should align with the script.
6. Plan the production- Outline the technical aspect of video production which includes:

Location- The location where the video will be shot should be booked in advance keeping the lights, themes, and acoustic of the video in mind. The location should be in alignment with the concept and objective of the video.

Equipment- make sure that the right types of equipment and the right experts are there to shoot. Cameras, microphones, lights, and other technical equipment are well-determined in advance.

Talent and crew- The person who is going to appear on the screen, such as presenters, and actors, should be well prepared also considering pre-production and post-production crew are also available.

7. Film and edit- Now that everything is planned, capture the video footage as per the outline and the visuals decided. Make sure that the lighting, sound, and frame are ideal for the shoot. After the shoot, the editing of the footage must take place, and the sound, lighting, extra clips or unnecessary clips should be removed, giving a seamless video as output.
8. Finalize and distribute- This is the last step following the responsibility of final revision and edits with the necessary logo, designs, subtitles, and other branding elements for more brand interaction, after the final edits are done, the distribution part will begin focusing on social media and other digital platforms.

Having a team that is outstanding with whatever they do and are proficient with the planning and producing of a training video. Media Designs has been in the industry for over 21 years, and we are beyond proud to say that the satisfaction of our customers has been our first priority and we make sure that it remains the same.

Team MEDIA DESIGNS had the opportunity to work with various renowned companies like DANA India, Anand Group, Schneider Group, Asian paints, Hitachi, Nagata, profine group, Bikanervala, AIMIL, Kamdhenu, Delhi university(DU), DTU and many more.