10 Jan Scripting for Corporate Video:What and When

Scripts in Corporate Films are an essential aspect which can make or break the film. It is through the script that a person truly understands the What and the How. The Effectiveness of Scripts is entirely dependent on our understanding of the consumer’s interests and needs. The content cannot be process-centric as it is not of interest to the consumer. Similarly the script must be not be too long or full of jargons which confuse rather than explain.

Scripts must focus on the Major Pillars of Industry

Infrastructure
Competencies
Innovative Technology/Innovation
End-Product

Infrastructure: Infrastructure includes the facilities, the maximum capacity, daily output and features of the plants and how they can be useful to the consumer.

Competencies: These include the ability of the plant to create the desired product and the variations possible. The ability to create high quality products must be emphasized.

Innovative Technology or Innovation: Success requires innovation. Only through innovation does one stand out and produce outcome consumer will want. The unique selling points must be highlighted through the script.

End Product: The most important part which the consumer will be interested in is the end-product. All the features of the end product must be showcased clearly.

Another essential aspect may surprise you but the ‘When’ of a scripting is also extremely important. At first the outline or concept of shooting must be determined and then based on that, the filming takes place. Scripting is done after the footage has been shot.

Variations in production may change the initial concept and are dependent on the parameters of the day of shooting. The footage captured determine what must be written and what will be shown.

Scripts written before shooting are not accurate and create hurdles. Rather scripting must be done after the shooting in order to avoid inconsistencies.