11 Oct Enhancing your brand identity through corporate videos

Brand identity is the face of the company which is a combination of both visuals and content. It encompasses everything a brand is made up of and helps inculcate the audience about the company.

Now, when it comes to corporate video it has not only been the customer-friendly means of marketing but also proven its advantage of being the most effective means of marketing.

The corporate video not helps in reinforcing people about the brand but also in gaining a deeper understanding of the brand and helps in building the trust of potential and existing customers.

Here are the reasons, why corporate videos can help in enhancing your brand.

1. Corporate videos excite customers- Videos tend to leave an impeccable remembrance on the minds of the people. They are the most engaging form of communication and provide information to the people. The corporate videos have commendable versatility which is most likely to help in both online and offline presence. We humans have a tendency of remembering what we have seen more than what we hear and considering that, corporate videos leave the right impression of reliability and connection.

2. Incorporate business personality- Every brand has a distinct identity that resonates with the target audience. To make your audience feel more connected, why write when you can show? Infuse your brand personality in videos that are more relatable, memorable, and easily digestible in a simpler and faster manner. The corporate video concept is apt when it comes to incorporating the personality of a business as it can help in vibing with existing and potential customers. Audiences appreciate visual cues.

3. Better explanation of the services- There’s no better way of explaining long technical stuff other than showing it with apt visuals. It is very difficult for a layman to understand the technicalities of a business through long written texts, now for better explanations of the services it is great to have a good corporate video with a simple introduction about the brand, company, and everything in between. It is always in favor to use a little magic in the videos.

4. Optimize multiple platforms- Optimizing on multiple platforms ensures that the videos are easily accessible and shareable on various other media platforms. Optimizing digitally helps in increasing the online presence of the brand resulting in maximum reach and engagement. Now you need to consider the ratio, video length, and content suitable for various platforms like websites, social media, and other digital platforms.

5. Encourage audience Interaction- We believe what we see, and thus build strong relations the brand should be visible to its existing and potential customers. Now to engage with customers one needs to encourage the customers. Add a call-to-action button to increase engagement, give phone numbers, provide the website for visitors to visit, and ask people to like and subscribe to the channel on youtube. On social media, you can encourage comments, shares, and likes. You can provide fun quizzes, and games to interact more with the customers and audience.