07 Apr Corporate Videos, A new Branding Strategy

CORPORATE VIDEOS : A new branding strategy

‘Creating a customized experience for you’

Often it has happened with each one of us that after watching a movie, we find ourselves revisiting the sequences that stirred the intensity of emotions in our senses. We replay the scenes again in our heads for the entire day just to experience the same feeling over and over again. This scenario simply represents the lasting effect a video has on our imaginative minds. On the same lines, category of video that creates a similar kind of powerful impact on it’s audience in context of business, manufacturing or servicing, giving an impactful impression and then creating a lasting impression are ‘corporate films’.

The conversation doesn’t end by studying the impact of films on the minds of the people but starts with that and further goes on to wonder about behind the scenes in making it a Blockbuster! Marketing and promotion is undoubtedly the key behind making a film popular, authenticity in the work plays key role in making the film memorable.

In context of corporate films, we work upside down, we don’t follow the herd, we break the rules because where our marketing ends our Branding begins. Branding thrives in our culture. It forms our core strategy, How? let us elaborate-

1. IT GETS YOUR MESSAGE ACROSS Corporate videos are made for business’s majorly to permeate their message across all channels and mediums, to showcase the potential and capabilities of a leading industry or an upcoming industry with the purpose to reach masses and spread awareness faster. People spend most of their awake time scrolling through the phone, watching videos as a means of entertainment and education. With corporate videos it becomes easier for an industry to reach to their target audience, spread their message and elucidate the core values they work upon just with a touch of phone.
2. STRIKES A CHORD– Branding in it’s essence is about striking a chord with the people, something that would help them connect with your industry as a whole. A corporate video aides in the process through it’s creative visuals and voice establishing brands distinct personality with authenticity carried along with information synced with Music/Bg sound to give the audience a thematic tone which would help anybody to connect with the brand.
3. BUILDS YOUR IDENTITY– With corporate videos being showcased on various business presentations, corporate meetings, seminars, events and expo’s. one can easily reach to their target audience. This will not just open more opportunities for tie ups with other partners but will also make it possible for your customers to know about brand and brand’s offerings instantly, without even having to pay a visit to the industry site.
4. BUILDS BUSINESS AROUND YOUR BUSINESS- Branding process with corporate videos would only be considered complete when you not just work as an industry but also as an influencer and I am not lying ! you can separate a column on your website to showcase your corporate video, you can send the video directly to your family, friends and relatives, you can speak about your video to really anybody ! speak, speak ,speak as the idea would spread with word of mouth and in no time you’ll see your business boom. This will also give an insight into your audience’s mind of How and what they perceive of you and what parameters you can improvise upon. what could be better than that ?