21 May CORPORATE filmS : A new branding strategy

How many times it has happened with each one of us that when we come out of a cineplex after watching a movie. We find ourselves revisiting the sequences that stirred the intensity of emotions in our senses. A lot right !  We replay the scenes again in our Heads for the entire day just to experience the same feeling over and over again. This scenario simply represents the lasting effect a video has on our imaginative minds. There is another category of video that creates a similar kind of powerful impact on it’s audience in context of business’s, manufacturing and servicing industries which is ‘corporate films’.

While, the conversation doesn’t end by studying the impact of  film’s on the minds of the people but starts with what goes behind the scenes in making it a Blockbuster ! it’s undoubtedly the marketing and promotion followed by the authenticity in your work that plays a major role.

In context of corporate films, we work upside down, we don’t follow the herd, we break the rules because where our marketing ends our Branding begins. Branding thrives in our culture. It forms our core strategy, How ? let us know-

1. IT GETS YOUR MESSAGE ACROSS- Corporate videos are made for business’s majorly to permeate their message across all channels and mediums to showcase the potential and capabilities of a leading industry or an upcoming industry with the purpose to reach masses and spread awareness faster. People spend most of their wake up time scrolling through the phone, watching video’s as a means of entertainment and education. With corporate video’s it becomes easier for an industry to reach to their target audience, spread their message and permeate the core values they work upon just with a touch of phone.

2. STRIKES A CHORD– Branding in it’s essence is about striking a chord with the people, something that would help them connect with your industry as a whole. A corporate video aids In that process through it’s creative visuals and voice establishing your distinct personality with authenticity carried along with information synced with Music/ bg sound to give you a thematic tone which would help anybody to represent with you.

3. BUILDS YOUR IDENTITY– With corporate videos being showcased on various business presentations, corporate meetings, seminars, events and expo’s. one can easily reach to their target audience. This will not just open more opportunities for tie ups with other partners but will also make it possible for your customers to know about you and your offerings instantly, without even having to pay a visit to the industry.

4. BUILDS BUSINESS AROUND YOUR BUSINESS- your branding process with corporate videos would only be considered complete when you not just work as an industry but also as an influencer and I am not lying ! you can separate a column on your website to showcase your corporate video, you can send the video directly to your family, friends and relatives, you can speak about your video to really anybody ! speak, speak ,speak as it would go with word of mouth and in no time you’ll see your business boom. This will also give an insight into your audience’s mind of How and what they perceive of you and what parameters you can improvise upon. what could be better than that ?