30 Aug BUILDING ENGAGING CONTENT STRATEGIES: INSIGHTS FROM SUCCESSFUL MEDIA CAMPAIGNS- TARUN SHARMA

Social media marketing plays a crucial role in today’s digital landscape. It has become an essential tool for businesses to connect with their target audience and build brand awareness. The importance of social media campaigns for marketing lies in its ability to reach a large number of people in a cost-effective and efficient manner. By engaging with customers through various social media platforms, businesses can create a strong online presence and establish themselves as industry leaders. Moreover, social media marketing allows businesses to gather valuable insights about their audience, enabling them to tailor their marketing strategies and deliver personalized content. In a highly competitive market, having an effective social media marketing strategy is no longer an option but a necessity for businesses to thrive and stay relevant.

Here are some Digital marketing campaigns that used various social media or numerous media channels to communicate with their targeted audience:

• APPLE’S PANDEMIC ERA:2020
  #eraofworkfromhomething

The pandemic gave rise to a whole new series of digital marketing campaigns designed around our new reality – the one in which we’re working, schooling, playing, and doing everything else from home.

Apple’s long-form video ad does a great job of showing how crazy working from home can be, especially when you’re trying to organize a team around a new project. Like the best pandemic-era ads, this one embraces the messy reality we’re living in, and even gets in a few good laughs.

REACH AND ENHANCEMENT:

This campaign gave fully rise to the company as apple fully supported the ‘virtual mode’ work while enjoying with family. Idealy, helping and encouraging people that it is totally normal being comfortable in all together situation i.e. which gave habit to the people of working online and there after too.

 

 

• Spotify: #YearWrapped

 

Three years ago, spotify launched a campaign where its users could see the most important musical highlights on their website.

The special webpage spotify wrapped showed you your most listened artists, genres, songs and other fun data. You could even see how the music you listened to coincided with your life events too.

Once you went through all the data analysis, spotify suggested you share these highlights on the social media, specially Twitter and Instagram stories and tag your favorite artist of the year.

 

REACH AND ENHANCEMENT-

1. According to Twitter, the campaign has been mentioned in at least 1.2 million posts in the launch month.
2. More than 60 million users engaged with the in-app story experience.
3. There were nearly 3 billion streams from Wrapped playlists.
   It worked because Spotify combined two big psychological triggers in this campaign: personalization and FOMO.
   Firstly, the app provided a personalized story for each user – you could see how your music taste developed through the year and what songs accompanied you in your life.
   Secondly, by enabling and encouraging sharing on social media, Spotify amplified the campaign’s reach.
   People naturally wanted to show off their highlights to their friends, thus making more people eager to try this experience.

 

 

• Dove: Project #SHOW US\REAL BEAUTY

Recognizing beauty comes in many forms and an expression towards self love for our body, Dove launched Project #ShowUS, a social media campaign intended to challenge stereotypes of what is and isn’t considered beautiful. Employing women and non-binary people, this campaign is a collaboration with Getty Images and Girl gaze Photographers.

 

REACH AND ENHANCEMENT:

1. The project has reached over 1.6 billion people with over 660 media pieces in 39 markets worldwide.
2. More than 2,000 women pledged to create a more inclusive vision of beauty.
3. In just the first year, the hash tag #ShowUs was used more than 7 million times on YouTube, Twitter, and Face book.

It worked though, for generations, media and advertising have presented an image of what beauty is. However, this has left 70% of women feeling like they are not represented by media and advertising.

 

Dove spoke directly to the feelings of its target audience i.e. how women’s feel to be represented and free from societal perceptions about beauty, engaging with them about the brand’s value and encouraging them to take pride in being themselves. Strategic delivery helped reach women worldwide.

The idea is to attract the eyes of customers before they really connect with you in business through the purchase of your product. These strategies help in creating better connections with the audience i.e. leads from viewers to potential buyers. Many agencies like us also focus on creating and implementing those strategies for marketing campaigns, which leads to the ahead of our business game and more loyal customers.

 

Author – Tarun Sharma