10 Sep All eyes on Apple – Iphone16 Event Launch

It’s that time of the year again! Apple is all set with its new event, “It’s Glowtime”, and the Apple fanatics are going crazy over it.

Over the years, Apple has successfully built a brand image so iconic that it no longer needs an introduction.

                                                Tarun Sharma, MD, Media Designs

Here are some key observations by Tarun Sharma, MD, Media Designs on how Apple marketed itself in the early years to achieve its legendary status today:

1. Simplicity: Apple’s marketing campaigns have always been straightforward, focusing on the product’s benefits rather than overwhelming technical details.
2. Emotional connection: Apple knows how to connect emotionally with its audience, positioning its products as tools for creativity and innovation.
3. Consistency in branding: Apple’s clean, minimalist aesthetic has remained consistent, making their products instantly recognisable across the globe.
4. Creating a loyal community: Apple cultivated a sense of exclusivity and loyalty among its customers, turning them into brand advocates.
5. Product launch events: Apple generated buzz and excitement around every release by turning product launches into highly anticipated events.
6. Focus on customer experience: Apple didn’t just market products—it pledged an experience, ensuring a seamless user journey from product design to customer support.

These early marketing strategies laid the foundation for Apple’s supremacy in the tech industry today.