20 Aug Seconds Matter: Decoding the ideal length for your corporate video

In recent times, the visual representation of your business through video production to communicate the message, and promote the products and services of your brand has become more significant. However, in capturing your viewer’s attention through videos the duration of it plays a major role.

Video length is the key factor in whether it is an informative, engaging video intended for converting viewers to customers. Hence, finding the perfect duration during which you can convert our message effectively is an important strategy that can significantly increase your viewer engagement.

In this blog, we discuss how an accurately timed video length could help you achieve the marketing goals for your business.

What are the different formats of corporate videos?

Before indulging into the question of how long your corporate video will be, it is essential to understand what the various formats of corporate videos are produced and their purposes.

1. Brand video Designed to display your brand’s aim and mission and send the motto to your viewers. The ideal duration of brand videos is between 1 to 2 minutes.
2. Corporate videos – Meant to convey your company’s overview, partners, investor relations, work culture, achievements, and more. Ideally lasting between 3-4 minutes
3. Process video Published to explain the purpose of your business and showcase how things role within the company. These videos are shorter, ranging just between 1-3 minutes.

While each of these formats serves a purpose for uplifting your communication goals to your target audience, the duration of these videos is what determines its ultimate effectiveness.

Short and snappy: The viewer’s attention span
Typically a corporate video’s duration should not last more than 3 to 4 minutes at maximum with the idea that shorter video information holds more recall value to the viewer.

Corporate leaders have determined this after a study suggests that the average attention span of an audience over the years has come down to 8 seconds now. Hence, here’s the importance of producing shorter, snappy corporate videos:

• Shorter videos capture the initial 8 seconds of interest.
• Viewers tend to watch the complete video with interest throughout.
• Shorter videos can be shared easily across platforms without consuming a lot of internet.

Shorter corporate videos of 3 to 4 minutes will allow you to leave a recall impact on the viewer while successfully conveying your business’s aim.

When less is more: Factors influencing video length decisions
With corporate videos, effectiveness is always more important than comprehensiveness. Hence, determining the ideal length of corporate videos is often driven by various factors such as:

1. Videos preferred by the platform, such as short content, are preferred on Instagram and Facebook.
2. Shorter videos leave immediate and effective retention information.
3. Compatibility with different devices, whether it is a smaller or larger screen.
4. Analyse the movement time of your viewers and how long they are engaged.
5. As per industry standards, shorter videos will be released without the interview byte.
   

Moreover, it is essential to understand that the duration of corporate videos is often driven by audience preferences as it maximizes your viewer’s engagement effectively in today’s digital era.

Conclusion
In conclusion, when there is so much content on social media, the attention span of the viewer is shorter and shorter. In such conditions, creating a corporate video with the right balance between comprehensive and engaging content is difficult. However, if you create shorter, engaging, informative and meaningful videos, you can successfully translate your brand message to a wider audience.