09 Oct 5 Most common mistakes Corporate Film Makers make that could ruin your corporate video

Everyone wants an awesome video that remain in audience mind for a long time and must have an impact on them but making a great corporate video is a vital & costly process. It is a mutual coordination between production team & company to share idea, information and much more. Here, we share some tips that can help you to get better video quality.

5 Most common mistakes Corporate Film Makers make that could ruin your corporate video –

1. No Clear message – Sometimes, too much information can bore the audience so information must be delivered in short and brief manner. The best method is to have a written script to deliver your main idea. Also, one should keep in mind that simple and easy language should be used in order to make your audience understand the same message which you are trying to convey.
2. Know the Audience – A bad story did not keep the audience engaged as a dull and boring story loses the attention of your audience easily. To grab the attention of your audience you should incorporate ideas which will have an impact on them so that they not just only see your video but also understand your intended message. Try to do a little survey so that you also get to know what basically your audience want or expect from you.
3. Shooting – Do visit your shooting location for once so that you become aware of every parameter which will be involved in shooting of your video so that you do not have to make any last minute changes. Try to shoot your video with different angle in different places to make your video more appealing and attractive. Capture some additional footage and mix them up. One should use professional camera to get better results.
4. Budget – One of the most important factor that determines the quality of your video is Budget. Sometimes due to low budget Company just hires a freelancer who has all the equipment to make their video but it may happen that they might not make something good because obviously a single person cannot do many things at one time so you must prefer company of professionals to make your video. Remember, if you want an amazing video you should first decide a reasonable budget and then plan things accordingly.
5. Video Length – You must stick to the time period according to your format of the video. Different formats have different time periods like TVCs goes in seconds, social media videos are generally 1-1:30 minutes long and the list goes on so first you need to specify the category of your video. Always try to integrate your message in short time rather than a 15 min video.