14 Jul 5 Brand Video Ideas to build your digital presence globally

Videos are excellent tools for achieving a variety of marketing and business goals. Driving sales, fostering customer education, improving customer experience, encouraging customer retention, and promoting brand awareness and recognition are all part of this.
In today’s landscape, brand storytelling isn’t just about you. It’s all about figuring out who your customer wants to be – their hopes, fears, dreams, and challenges, as well as how they want to be perceived – and then creating content to support that.
Focusing on the final item on the list above, brand video content is the best way to promote your brand online. Brand videos are a new type of video marketing strategy that emphasises audience connection and engagement first and foremost.
So, what are brand videos?
Simply putting, brand videos are used to build a brand and disperse a distinct and unique brand message to audiences.
A brand video is an excellent way to raise awareness, entertain, educate, or inspire your audience to take action. Unlike traditional advertisements, brand videos are more concerned with humanising a brand through emotionally-driven content and storytelling. They can also attract new customers by showcasing a brand’s capabilities and offerings in a more engaging, less sales-driven manner.

Five Brilliant Brand Video Concepts to Promote Your Company
With so much video content available online, brands must create powerful and brilliant branded videos in order to capture their audience’s attention. Here are five branded video content ideas to get you started.
1. SHARING THE HISTORY AND STORY OF YOUR BRAND:
Sharing your history and story is the best way for brands to engage and connect with audiences. You’re giving audiences an inside (and intimate!) look into your brand’s origins, which may help them empathise with why you do what you do.
2. EDUCATING AND HUMORING AUDIENCES:
One of the most common uses of videos is to educate audiences. Explainer videos are a huge hit with both new and returning customers because they help them understand how to use your product or service while also reinforcing the value it brings to their lives.
3. EMOTIONAL SHORT FILM/COMMERCIAL:
Being able to elicit emotional responses from your audience is an important factor in effective brand storytelling. One method is to create a short film (ranging in length from one minute to ten minutes) that tells a personal story, often heart-warming and inspiring, in which your product plays a role.
4. DISCOVERING THE MEANING OF YOUR PRODUCT:
In the same vein as the previous point, it is critical to broaden the purpose of your product/service by investigating the value and meaning of your product. Videos can help you explore and expound on these themes further, and when combined with strategic storytelling, you can elicit an emotional response from your customers, prompting them to purchase your products.
5. SHOWING YOUR PRODUCT IN ACTION:
Similar to explainer videos, brand videos demonstrating how to use your products are also viable options. In this way, you can provide audiences with a broader picture of how they can use your products in situations other than their intended use.

Create an unforgettable brand video for your Company
Having said that, brand videos have a greater impact on audiences if the final product is of high quality and professionally produced. If you’re having trouble with video production or need assistance strategizing your video content strategy, we’re here to help.

Media Designs provides affordable video production and digital marketing services without sacrificing quality. If you want to learn more, please contact us at +91 98 110 900 90 or send us an email to info@mediandesigns.com