Industrial videos can serve multiple purpose, it can be used as an industrial tool to educate, showcase your specific industry to your stakeholders viz customer, vendors & associates. It speaks about your specialization in particular industry. Further it educates the audience about your facilities, infrastructure, technology, manufacturing process, your employees & organization history.
For any video production company, it’s a true test to make an appropriate, effective & engaging industrial video that serve multiple purpose.
Industrial video can use as a training tool to educate your customer, new employees concerning your manufacturing process, facility, operations etc. It also acts as a tool to educate your employee, customer allied to new technology, machines & its functioning.
For your marketing & sales department, it works as a trump card. By using industrial video, you can easily showcase to your customer about your products, facility, technology, safety & much more. It certainly helps you to differentiate your organization. This is your chance to highlight your facility, infrastructure, technology, process, safety work environment, happy employee & your final products.
Research shows that if a customer knows the production process and quality of any product, it is easier to win his trust.
To state an example we recently did an industrial video for a global automotive company. This corporate video contains comprehensive industrial video shoot that covered all areas of manufacturing like Plants, Infrastructure, Human Resource, Manufacturing Process & Procedures, Machines etc. We also establish their brand value by focusing on their unique position as a Japanese manufacturer. This Video not only met the expectations of the Japanese customer but also was considered to be one of the finest being done for them.
Industrial video can help you to establish your industry, by educating your client, vendors on the expertise of your industry fills – and establishing your brand to target market for that need.
Any manufacturing industries, such as automotive, medical, pharmaceutical, construction, garments and more can be benefitted by creating industrial videos that can serve multiple purposes.
If you operate in a particular industry, this is also your chance to educate potential clients about your competencies.