How long should a corporate video be?

On Jun 01

How long should my corporate video be?

It should definitely be shorter

Or, It should be longer

It… depends.

There are many factors & application of corporate video. Knowing the types of video which will produce and answering below questions will help you to determine the proper length for the intended corporate video.

– What is the purpose of your video?

– Who is your targeted audience?

– What basic outcome are you looking to gain?

– What is your correlation with the intended audience?

– What do you want to convey and showcase in the video?

– What style and format of video u prefer?

how-long-should-explainer


The following are average duration for different types of corporate videos:

  • Corporate Overview Videos  – 2 to 3 minutes.
  • Online Promotional Ads – 15 and 30 seconds
  • Product or Service Promotions – 60 to 90 seconds.
  • Customer Speak & Testimonials –  1 to 2 minutes
  • Recruitment Videos – 1 to 2.5 minutes
  • Content Marketing – 1 to 5 minutes (depending on the subject)
  • Viral Videos – 45 to 90 seconds.
  • Case Studies Video – 2 to 5 minutes.
  • Funding Videos – 90 seconds to 2 minutes.
  • Training Videos – 2 to 30 minutes.
  • Product or Demos Videos- 90 seconds to 3 minutes
  • Product Reviews – 1 to 3 minutes
  • Event Videos – 3 to 60 minutes.